Graeme Gordon
Senior Marketing, Brand, and Growth Leader
I partner with CEOs and leadership teams to align brand, growth, and execution so marketing drives clearer positioning, stronger performance, and measurable business outcomes.
How I Work
01 Clarify Positioning
Identify where brand, messaging, and market narrative have drifted from the business’s growth objectives.
02 Align Growth Systems
Evaluate demand generation, channel strategy, and investment decisions to improve performance and efficiency.
03 Strengthen Execution
Build the structure, priorities, and operating rhythm needed for marketing to deliver consistent, measurable outcomes.
Where Marketing Performance Breaks Down
- Brand positioning is unclear, making differentiation harder to sustain
- Marketing investment increases, but performance becomes less efficient
- Teams stay busy, but execution lacks coherence across channels
- Expansion adds complexity faster than systems and messaging mature
These are brand, growth, and execution problems, not just creative gaps.
What I Align
Brand
Clarify positioning and messaging to strengthen differentiation, pricing power, and market relevance.
Growth
Align demand generation, channel strategy, and investment decisions to drive efficient, measurable growth.
Execution
Build operating systems that align teams, channels, and priorities so strategy translates into measurable performance.
Experience Across Complex Growth Environments
I’ve led brand, marketing, and growth across multi-location retail, consumer products, and SaaS organizations where expansion directly impacts positioning, performance, and execution effectiveness.
Operator Perspective
Led growth from concept through go-to-market across retail, consumer products, and SaaS environments where marketing was directly tied to commercial outcomes.
Commercial Awareness
Understand how positioning, demand generation, and investment decisions affect performance, margin quality, and long-term growth.
Operating Discipline
Focus on systems, priorities, and execution standards, not tactical noise.
Where I Drive Impact
Scaling Operators
Leaders accountable for revenue, growth, and execution across complex organizations.
Founder-Led Companies
Companies outgrowing early traction and needing clarity to scale without losing focus.
Growth-Stage Companies
Private equity-backed or expansion-stage companies where marketing drives measurable growth.
What Changes When Alignment Is Fixed
- Revenue growth converts to sustainable margin
- Investment decisions reinforce strategic position
- Marketing spend compounds instead of chasing demand
- Execution scales without friction
- Expansion increases leverage instead of complexity
Alignment converts activity into enterprise value.
Let’s Connect
I’m focused on senior marketing, brand, and growth leadership roles where marketing is expected to drive measurable business outcomes.
I’ve worked across retail, consumer, and SaaS environments, partnering with executive teams to align brand, demand generation, and execution to drive revenue performance.
If you’re hiring for a senior marketing leader who connects strategy to execution, let’s talk.