Graeme Gordon
Senior Marketing, Brand, and Growth Leader
I partner with CEOs and leadership teams to align brand, growth, and execution so marketing drives clearer positioning, stronger performance, and measurable business outcomes.
Led marketing and growth across multi-location retail, consumer products, SaaS, and aviation environments.
How I Operate
01 Own the Positioning
Clarify and define how the business competes and wins in market
02 Align Revenue Systems
Ensure demand generation, sales, and marketing operate as one system
03 Drive Execution
Set priorities, operating rhythm, and accountability to deliver results
Common Situations I’m Brought Into
- Growth is happening, but not predictably
- Marketing spend is increasing without efficiency gains
- Positioning is unclear across channels and teams
- Expansion is creating complexity without leverage
What I Align
Brand
Clarify positioning and messaging to strengthen differentiation, pricing power, and market relevance.
Growth
Align demand generation, channel strategy, and investment decisions to drive efficient, measurable growth.
Execution
Build operating systems that align teams, channels, and priorities so strategy translates into measurable performance.
Experience Across Complex Growth Environments
I’ve led brand, marketing, and growth across multi-location retail, consumer products, and SaaS organizations where expansion directly impacts positioning, performance, and execution.
My roles have included owning go-to-market strategy, aligning marketing and sales, and building the operating structure required to scale revenue in complex environments.
Where I Drive Impact
Scaling Operators
Leaders accountable for revenue, growth, and execution who need alignment across positioning, demand, and operations to scale effectively.
Founder-Led Companies
Companies outgrowing early traction that need clear positioning and aligned execution to scale without losing focus.
Growth-Stage Companies
Private equity-backed or expansion-stage companies where marketing must drive measurable revenue, not just activity.
What Changes When Alignment Is Fixed
- Revenue growth becomes predictable, not episodic
- Marketing investment produces measurable return, not activity
- Positioning strengthens pricing power and competitive advantage
- Execution scales without adding complexity or cost
- Leadership gains clarity on where to invest and why
Alignment turns marketing into a controllable driver of enterprise value.
Let’s Connect
I work with CEOs and leadership teams to align brand, growth, and execution so marketing drives measurable business outcomes.
My experience spans retail, consumer products, and SaaS environments where positioning, demand generation, and execution directly impact revenue performance.
If you’re scaling, correcting growth, or need alignment across marketing and revenue, let’s talk.